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AI for BusinessfoundationalVideo + quiz

Digital Marketing with Gen AI

Use generative AI across the whole digital marketing function: understand your audience from documents and data, produce content for every channel with Claude, Lumen5, Napkin AI and Gamma, run a multi channel campaign, connect your tools to live campaign data, compare AI platforms properly, and s…

21 lessons · 56 min

What you will be able to do

Turn a campaign brief into channel ready content, keeping every fact and the brand voice intactScore AI generated marketing drafts for accuracy, specificity and relevance before anyone sees themPlan a multi channel campaign from audience segments through to measurementBuild and run your own evaluation gate for AI generated marketing copy

About this course

Use generative AI across the whole digital marketing function: understand your audience from documents and data, produce content for every channel with Claude, Lumen5, Napkin AI and Gamma, run a multi channel campaign, connect your tools to live campaign data, compare AI platforms properly, and stay inside the advertising rules that still apply, while a person stays responsible for every claim. Includes a hands on lab, in the free plan of Claude with no code, building your own evaluation gate for AI generated marketing copy.

AI for Business

Curriculum

5 modules · 21 lessons · 56m
Welcome3 min

Requirements

Basic marketing or content work
Some contact with campaigns or reports
Claude, for drafting and checking content
Gemini Notebook, for research
Lumen5 and Napkin AI, for video and visuals
Gamma, for AI built decks
A free Claude account
A browser, and about 40 minutes

What you walk away with

A Yallo AI academy certificate of completion, issued when every lesson is complete and the final assessment is passed at 70% or aboveA public verification page, so a stranger can check the certificate without asking you for a filePDF download, and a one-click share to your LinkedIn profile

Yallo AI academy certifies completion of

Digital Marketing with Gen AI

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