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SEO for Google and AI Search
How Google finds, ranks and summarises web pages, and how to improve yours: keywords, content, on page tags, technical basics, links, Search Console and AI search.
Watch the first lesson freeWelcome · 3 minSign in to watch one lesson from this course free.
What you will be able to do
Explain how traditional SEO and AI search engines share underlying infrastructure and why strong SEO creates visibility across both channelsClassify any keyword by search intent type and apply the 30-second intent test to validate that classificationConduct a complete keyword research process — ideation, validation, and clustering — using free and AI-assisted toolsBuild a bottom-up content prioritisation plan that starts with money pages and expands cluster by clusterApply a four-phase content creation process (research, structure, write, optimise) to produce content that outperforms competitorsComplete an on-page SEO checklist covering title tags, headers, URLs, meta descriptions, internal linking, and image optimisationConduct a basic technical SEO audit using Screaming Frog and identify the highest-priority issues to fixExecute three beginner-accessible link building tactics: being the source, journalist query platforms, and linkable assetsMonitor brand visibility across AI search platforms such as ChatGPT, Perplexity, and Gemini and identify mention gapsExecute a structured 30-day SEO action plan covering keyword research, money page optimisation, cluster content, and early performance monitoring
Skills you will gain
- Keyword Research
- Search Intent Analysis
- Keyword Clustering
- On-Page SEO
- Technical SEO Auditing
- Content Strategy
- Link Building
- Topical Authority
- AI Search Optimisation
- Google Search Console
- Internal Linking
- Content Optimisation
About this course
How Google finds, ranks and summarises web pages, and how to improve yours: keywords, content, on page tags, technical basics, links, Search Console and AI search. For marketers and site owners with no SEO background.
AI Literacy
Curriculum
Requirements
Basic familiarity with using a web browser and conducting Google searches
Access to a website or a business topic to apply the strategies (recommended, not required)
No prior SEO knowledge required
Common questions
Is this SEO course suitable for complete beginners with no prior SEO experience?
Yes — this course is designed from the ground up for beginners and requires no prior SEO knowledge. It starts with foundational concepts like how search engines work and what search intent means, then progressively builds to intermediate topics like on-page optimisation, link building, and AI search visibility. The only recommended prerequisite is basic familiarity with using a browser and conducting Google searches.
Does this course cover AI search engines like ChatGPT and Perplexity, or just Google?
This course covers both traditional Google SEO and AI-powered search platforms including ChatGPT, Perplexity, Gemini, and Google AI Mode. A dedicated module explains how AI assistants surface content, why traditional SEO rankings are a prerequisite for AI visibility, and specific tactics to improve how often your brand is recommended by AI assistants. The course emphasises that these are not separate disciplines — good SEO is the foundation for both.
How long does this SEO course take to complete?
The course contains approximately 3.5–4 hours of total learning time across 6 modules and 14 lessons, including lectures, hands-on labs, and module quizzes. Lessons range from 5 to 20 minutes each, so it can be completed in a single day or spread across a week. A 30-day action plan lesson at the end maps out exactly what to do after the course ends.
What SEO tools do I need to follow along with this course?
The course references several tools throughout, including Google Search Console (free), Screaming Frog SEO Spider (free up to 500 URLs), and the Keyword Surfer Chrome extension (free). Paid tool features from Surfer SEO are discussed and demonstrated, but the course teaches the underlying concepts in a way that can be applied with free alternatives. No specific tool purchase is required to follow the core instruction.
Will this course teach me how to rank locally for a business with a physical location?
This course covers foundational SEO principles that apply to all businesses, and it includes a brief overview of local SEO — specifically claiming your Google Business Profile, completing every field, and collecting reviews, which the course identifies as the single most impactful local SEO action. However, local SEO is not covered in depth; it is flagged as a large topic that falls outside the scope of this course.
What you walk away with
A Yallo AI academy certificate of completion, issued when every lesson is complete and the final assessment is passed at 70% or aboveA public verification page, so a stranger can check the certificate without asking you for a filePDF download, and a one-click share to your LinkedIn profile
Yallo AI academy certifies completion of
SEO for Google and AI Search