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foundationalWatch the first lesson freeAI for Business
AI for Digital MarketingUse generative AI across the whole digital marketing function: understand your audience from documents and data, produce content for every channel with Claude, Lumen5, Napkin AI and Gamma, run a multi channel campaign, connect your tools to live campaign data, compare AI platforms properly, and s…
foundationalFreeAI for Business
MCP in Plain English: Decide Whether to Connect Your ToolsFor founders, managers and product leads who must approve or refuse an AI integration.
Matching modules
25 modules- Module 1Start herein AI for Digital Marketing · 1 lessonai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 2The AI marketing stackin AI for Digital Marketing · 5 lessonsai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 3Producing content across channelsin AI for Digital Marketing · 6 lessonsai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 4Campaigns, measurement and governancein AI for Digital Marketing · 8 lessonsai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 5Final assessmentin AI for Digital Marketing · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · prompt-engineering · ai-evals · mcp-integrations · quick · foundational
- Module 1Start herein Generative AI at Work · 1 lessonai-for-engineersai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 2Generative AI across the businessin Generative AI at Work · 6 lessonsai-for-engineersai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 3Evaluating and building without codein Generative AI at Work · 6 lessonsai-for-engineersai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 4Platforms, collaboration and your own assistantin Generative AI at Work · 6 lessonsai-for-engineersai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 5Final assessmentin Generative AI at Work · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-engineers · ai-for-marketers · prompt-engineering · ai-evals · mcp-integrations · quick · foundational
- Module 1Welcomein MCP in Plain English: Decide Whether to Connect Your Tools · 1 lessonai-for-product-managersai-for-leadersai-for-foundersmcp-integrationsquickfoundational
- Module 2What MCP isin MCP in Plain English: Decide Whether to Connect Your Tools · 2 lessonsai-for-product-managersai-for-leadersai-for-foundersmcp-integrationsquickfoundational
- Module 3Check: Module 1in MCP in Plain English: Decide Whether to Connect Your Tools · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-product-managers · ai-for-leaders · ai-for-founders · mcp-integrations · quick · foundational
- Module 4Decidingin MCP in Plain English: Decide Whether to Connect Your Tools · 3 lessonsai-for-product-managersai-for-leadersai-for-foundersmcp-integrationsquickfoundational
- Module 5Check: Module 2in MCP in Plain English: Decide Whether to Connect Your Tools · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-product-managers · ai-for-leaders · ai-for-founders · mcp-integrations · quick · foundational
- Module 6Decidingin MCP in Plain English: Decide Whether to Connect Your Tools · 2 lessonsai-for-product-managersai-for-leadersai-for-foundersmcp-integrationsquickfoundational
- Module 7Final assessmentin MCP in Plain English: Decide Whether to Connect Your Tools · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-product-managers · ai-for-leaders · ai-for-founders · mcp-integrations · quick · foundational
- Module 1Start herein Master Claude for Marketing · 1 lessonai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 2Workspace and briefin Master Claude for Marketing · 3 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 3Skills and repurposingin Master Claude for Marketing · 3 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 4Visualsin Master Claude for Marketing · 2 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 5Leads and outreachin Master Claude for Marketing · 3 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 6Dashboard and automationin Master Claude for Marketing · 3 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 7AI searchin Master Claude for Marketing · 4 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 8Final examin Master Claude for Marketing · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · prompt-engineering · mcp-integrations · workflows · quick · foundational