All courses

Claude AI

For working marketers who already use Claude in chat.

AI for Business

For marketers who already use a chat assistant: write a Role, Context, Constraint, Format brief, turn brand adjectives into a behavioural voice block, keep reusable templates, diagnose a miss to one brief part, and run a five minute quality gate before human review.

AI for Business

Use generative AI across the whole digital marketing function: understand your audience from documents and data, produce content for every channel with Claude, Lumen5, Napkin AI and Gamma, run a multi channel campaign, connect your tools to live campaign data, compare AI platforms properly, and s…

AI for Business

Apply generative AI across HR, finance, marketing, sales, admin, IT and software teams.

AI for Business

Use generative AI and Microsoft Copilot across HR, finance, procurement and supply chain, business support, sales, marketing, product and IT: understand how AI works, write prompts and prompt chains, use Copilot in Word, Excel, PowerPoint, Outlook and Teams, see GitHub Copilot for technical teams…

AI for Business

Use Copilot, Claude, Google AI Studio, NotebookLM, Lumen5, HeyGen and Napkin AI across sales, marketing, HR and operations in a property business: draft and check documents, qualify leads, turn brochures into presentations and videos, and plan how your team adopts AI fairly and safely.