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foundationalFreeFree15 days to certify15 days
foundationalPremiumWatch the first lesson freeAI Literacy
SEO for Google and AI SearchHow Google finds, ranks and summarises web pages, and how to improve yours: keywords, content, on page tags, technical basics, links, Search Console and AI search.
foundationalFreeAI for Business
Keep Your Brand Voice in AI-Written CopyKeep marketing copy on brand across dozens of pieces: a voice card, varied reference examples, a terminology glossary, regenerate rather than scold, angled variants and a quality gate.
Free10 days to certify10 days
foundationalWatch the first lesson freeAI Literacy
AI Fluency: Quick Wins with AIA short, practical course for office workers with no technical background.
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56 modules- Module 1Start herein AI Fluency: Quick Wins with AI · 1 lessonai-for-marketersai-for-data-analystsprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 2Set upin AI Fluency: Quick Wins with AI · 3 lessonsai-for-marketersai-for-data-analystsprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 3Writein AI Fluency: Quick Wins with AI · 3 lessonsai-for-marketersai-for-data-analystsprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 4Readin AI Fluency: Quick Wins with AI · 3 lessonsai-for-marketersai-for-data-analystsprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 5Trustin AI Fluency: Quick Wins with AI · 4 lessonsai-for-marketersai-for-data-analystsprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 6Finalin AI Fluency: Quick Wins with AI · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · ai-for-data-analysts · prompt-engineering · responsible-ai · workflows · quick · foundational
- Module 1Start herein AI for Business Teams · 1 lessonai-for-product-managersai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 2AI foundations and promptingin AI for Business Teams · 5 lessonsai-for-product-managersai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 3Microsoft Copilot and GitHub Copilotin AI for Business Teams · 5 lessonsai-for-product-managersai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 4AI across the business, used responsiblyin AI for Business Teams · 8 lessonsai-for-product-managersai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 5Final assessmentin AI for Business Teams · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-product-managers · ai-for-leaders · ai-for-marketers · prompt-engineering · responsible-ai · workflows · quick · foundational
- Module 1Start herein AI for Real Estate · 1 lessonai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 2Foundations and daily productivityin AI for Real Estate · 5 lessonsai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 3Automation, knowledge and contentin AI for Real Estate · 5 lessonsai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 4Responsible adoption and your workflowin AI for Real Estate · 6 lessonsai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 5Final assessmentin AI for Real Estate · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-leaders · ai-for-marketers · prompt-engineering · responsible-ai · workflows · quick · foundational
- Module 1Welcomein AI for Sales Teams: Research, Prepare and Follow Up Faster · 1 lessonai-for-marketersworkflowsquickfoundational
- Module 2Where AI fits in sellingin AI for Sales Teams: Research, Prepare and Follow Up Faster · 3 lessonsai-for-marketersworkflowsquickfoundational
- Module 3Prepare and reach outin AI for Sales Teams: Research, Prepare and Follow Up Faster · 3 lessonsai-for-marketersworkflowsquickfoundational
- Module 4After the callin AI for Sales Teams: Research, Prepare and Follow Up Faster · 3 lessonsai-for-marketersworkflowsquickfoundational
- Module 5Agents, pipeline and the labin AI for Sales Teams: Research, Prepare and Follow Up Faster · 5 lessonsai-for-marketersagentic-aiworkflowsquickfoundational
- Module 6Final examin AI for Sales Teams: Research, Prepare and Follow Up Faster · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · agentic-ai · workflows · quick · foundational
- Module 1Start herein Automate One Workflow Today · 1 lessonai-for-marketersai-for-foundersprompt-engineeringworkflowsquickfoundational
- Module 2Choose and buildin Automate One Workflow Today · 3 lessonsai-for-marketersai-for-foundersprompt-engineeringworkflowsquickfoundational
- Module 3Add the AIin Automate One Workflow Today · 3 lessonsai-for-marketersai-for-foundersprompt-engineeringworkflowsquickfoundational
- Module 4Hand off and go livein Automate One Workflow Today · 3 lessonsai-for-marketersai-for-foundersprompt-engineeringworkflowsquickfoundational
- Module 5Finalin Automate One Workflow Today · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · ai-for-founders · prompt-engineering · workflows · quick · foundational
- Module 1Welcomein Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 1 lessonai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 2Foundationsin Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 5 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 3AI image creationin Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 4 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 4AI video and avatarsin Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 4 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 5Voice, music and soundin Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 3 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 6Presentations and visual storiesin Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 3 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 7Production, review and provenancein Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 4 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 8Publishing, accessibility and capstonein Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 5 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 9Final assessmentin Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · responsible-ai · workflows · quick · foundational
- Module 1Welcomein Keep Your Brand Voice in AI-Written Copy · 1 lessonai-for-marketersprompt-engineeringworkflowsquickintermediate
- Module 2Voicein Keep Your Brand Voice in AI-Written Copy · 3 lessonsai-for-marketersprompt-engineeringworkflowsquickintermediate
- Module 3Terms and repairin Keep Your Brand Voice in AI-Written Copy · 3 lessonsai-for-marketersprompt-engineeringworkflowsquickintermediate
- Module 4Variantsin Keep Your Brand Voice in AI-Written Copy · 3 lessonsai-for-marketersprompt-engineeringworkflowsquickintermediate
- Module 5Whole batchin Keep Your Brand Voice in AI-Written Copy · 3 lessonsai-for-marketersprompt-engineeringworkflowsquickintermediate
- Module 6Final assessmentin Keep Your Brand Voice in AI-Written Copy · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · prompt-engineering · workflows · quick · intermediate
- Module 1Start herein Master Claude for Marketing · 1 lessonai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 2Workspace and briefin Master Claude for Marketing · 3 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 3Skills and repurposingin Master Claude for Marketing · 3 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 4Visualsin Master Claude for Marketing · 2 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 5Leads and outreachin Master Claude for Marketing · 3 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 6Dashboard and automationin Master Claude for Marketing · 3 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 7AI searchin Master Claude for Marketing · 4 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 8Final examin Master Claude for Marketing · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · prompt-engineering · mcp-integrations · workflows · quick · foundational
- Module 1Welcomein SEO for Google and AI Search · 1 lessonai-for-marketersai-for-founderscontext-ragworkflowsquickfoundational
- Module 2Foundationsin SEO for Google and AI Search · 3 lessonsai-for-marketersai-for-founderscontext-ragworkflowsquickfoundational
- Module 3Pagesin SEO for Google and AI Search · 3 lessonsai-for-marketersai-for-founderscontext-ragworkflowsquickfoundational
- Module 4Technicalin SEO for Google and AI Search · 4 lessonsai-for-marketersai-for-founderscontext-ragworkflowsquickfoundational
- Module 5Authority and AIin SEO for Google and AI Search · 6 lessonsai-for-marketersai-for-founderscontext-ragworkflowsquickfoundational
- Module 6Final examin SEO for Google and AI Search · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · ai-for-founders · context-rag · workflows · quick · foundational