All courses

AI for Business

Use AI to research accounts, prepare calls, write outreach, update the CRM, draft proposals and keep the pipeline honest, with every fact a buyer sees checked.

AI for Business

Use the Gemini built into Google Workspace to summarise and draft email, write documents from your own files, get formulas you have tested in Sheets, make decks and videos, take meeting notes with consent, and build a Gemini Notebook and skills for the work you repeat.

AI for Business

For founders, product people and non-specialists who want to build apps by describing them.

AI for Business

For team leads and people managers: use a chat assistant for drafting and planning, brief and check it well, prepare one-to-ones and feedback fairly, test decisions with option tables and pre-mortems, and lead your team’s adoption with clear norms and honest measurement.

AI for Business

Judge what AI can really do, choose and cost the use cases worth funding, govern them and lead the change, meet the EU AI Act, and write a one page transformation plan.

AI for Business

Map a shared workflow, decide which steps are fixed, agent or human only, then write the role brief, permissions, responsibility matrix, failure catalogue and one-page pilot plan, for team leads and operations managers.

AI for Business

For marketers who already use a chat assistant: write a Role, Context, Constraint, Format brief, turn brand adjectives into a behavioural voice block, keep reusable templates, diagnose a miss to one brief part, and run a five minute quality gate before human review.

AI for Business

Use generative AI across the whole digital marketing function: understand your audience from documents and data, produce content for every channel with Claude, Lumen5, Napkin AI and Gamma, run a multi channel campaign, connect your tools to live campaign data, compare AI platforms properly, and s…

AI for Business

Use Microsoft Copilot inside Word, Excel, and PowerPoint, write prompts that work the first time, including role based, conditional, and chained prompts, and choose confidently between Copilot, Google AI Studio, Napkin AI, and Meta AI, with the governance that keeps AI assisted business work safe…

AI for Business

For business users with no coding background.

AI for Business

For founders, managers and product leads who must approve or refuse an AI integration.

AI for Business

For non technical managers who buy, sponsor or review AI tools.

AI for Business

Keep marketing copy on brand across dozens of pieces: a voice card, varied reference examples, a terminology glossary, regenerate rather than scold, angled variants and a quality gate.