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Prompt Engineering4Agentic AI0Claude Code1Context & RAG1AI Evals0MCP & Integrations0Responsible AI1Workflows4
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foundationalWatch the first lesson freeClaude AI
Prompting Claude Fable 5.1Learn to write clear prompts for Claude, including its current model Fable 5.1: give context and examples, ask for checkable working and clean JSON, improve prompts one change at a time, and keep answers tied to facts.
foundationalFreeFree15 days to certify15 days
foundationalPremiumWatch the first lesson freeAI Literacy
SEO for Google and AI SearchHow Google finds, ranks and summarises web pages, and how to improve yours: keywords, content, on page tags, technical basics, links, Search Console and AI search.
foundationalFreeAI for Business
Keep Your Brand Voice in AI-Written CopyKeep marketing copy on brand across dozens of pieces: a voice card, varied reference examples, a terminology glossary, regenerate rather than scold, angled variants and a quality gate.
foundationalFreeClaude AI
Claude Code for Non-DevelopersFor analysts, operations staff and marketers: use Claude Code to read, run and check scripts safely, review its changes, and undo them.
Free10 days to certify10 days
foundationalWatch the first lesson freeAI Literacy
AI Fluency: Quick Wins with AIA short, practical course for office workers with no technical background.
Matching modules
82 modules- Module 1Start herein AI Fluency: Quick Wins with AI · 1 lessonai-for-marketersai-for-data-analystsprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 2Set upin AI Fluency: Quick Wins with AI · 3 lessonsai-for-marketersai-for-data-analystsprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 3Writein AI Fluency: Quick Wins with AI · 3 lessonsai-for-marketersai-for-data-analystsprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 4Readin AI Fluency: Quick Wins with AI · 3 lessonsai-for-marketersai-for-data-analystsprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 5Trustin AI Fluency: Quick Wins with AI · 4 lessonsai-for-marketersai-for-data-analystsprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 6Finalin AI Fluency: Quick Wins with AI · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · ai-for-data-analysts · prompt-engineering · responsible-ai · workflows · quick · foundational
- Module 1Start herein AI for Business Teams · 1 lessonai-for-product-managersai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 2AI foundations and promptingin AI for Business Teams · 5 lessonsai-for-product-managersai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 3Microsoft Copilot and GitHub Copilotin AI for Business Teams · 5 lessonsai-for-product-managersai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 4AI across the business, used responsiblyin AI for Business Teams · 8 lessonsai-for-product-managersai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 5Final assessmentin AI for Business Teams · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-product-managers · ai-for-leaders · ai-for-marketers · prompt-engineering · responsible-ai · workflows · quick · foundational
- Module 1Start herein AI for Digital Marketing · 1 lessonai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 2The AI marketing stackin AI for Digital Marketing · 5 lessonsai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 3Producing content across channelsin AI for Digital Marketing · 6 lessonsai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 4Campaigns, measurement and governancein AI for Digital Marketing · 8 lessonsai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 5Final assessmentin AI for Digital Marketing · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · prompt-engineering · ai-evals · mcp-integrations · quick · foundational
- Module 1Start herein AI for Real Estate · 1 lessonai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 2Foundations and daily productivityin AI for Real Estate · 5 lessonsai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 3Automation, knowledge and contentin AI for Real Estate · 5 lessonsai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 4Responsible adoption and your workflowin AI for Real Estate · 6 lessonsai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 5Final assessmentin AI for Real Estate · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-leaders · ai-for-marketers · prompt-engineering · responsible-ai · workflows · quick · foundational
- Module 1Welcomein AI for Sales Teams: Research, Prepare and Follow Up Faster · 1 lessonai-for-marketersworkflowsquickfoundational
- Module 2Where AI fits in sellingin AI for Sales Teams: Research, Prepare and Follow Up Faster · 3 lessonsai-for-marketersworkflowsquickfoundational
- Module 3Prepare and reach outin AI for Sales Teams: Research, Prepare and Follow Up Faster · 3 lessonsai-for-marketersworkflowsquickfoundational
- Module 4After the callin AI for Sales Teams: Research, Prepare and Follow Up Faster · 3 lessonsai-for-marketersworkflowsquickfoundational
- Module 5Agents, pipeline and the labin AI for Sales Teams: Research, Prepare and Follow Up Faster · 5 lessonsai-for-marketersagentic-aiworkflowsquickfoundational
- Module 6Final examin AI for Sales Teams: Research, Prepare and Follow Up Faster · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · agentic-ai · workflows · quick · foundational
- Module 1Start herein Automate One Workflow Today · 1 lessonai-for-marketersai-for-foundersprompt-engineeringworkflowsquickfoundational
- Module 2Choose and buildin Automate One Workflow Today · 3 lessonsai-for-marketersai-for-foundersprompt-engineeringworkflowsquickfoundational
- Module 3Add the AIin Automate One Workflow Today · 3 lessonsai-for-marketersai-for-foundersprompt-engineeringworkflowsquickfoundational
- Module 4Hand off and go livein Automate One Workflow Today · 3 lessonsai-for-marketersai-for-foundersprompt-engineeringworkflowsquickfoundational
- Module 5Finalin Automate One Workflow Today · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · ai-for-founders · prompt-engineering · workflows · quick · foundational
- Module 1Welcomein Claude Code for Non-Developers · 1 lessonai-for-marketersai-for-data-analystsclaude-codequickfoundational
- Module 2Start safelyin Claude Code for Non-Developers · 3 lessonsai-for-marketersai-for-data-analystsclaude-codequickfoundational
- Module 3Understand a scriptin Claude Code for Non-Developers · 3 lessonsai-for-marketersai-for-data-analystsclaude-codequickfoundational
- Module 4Stay in controlin Claude Code for Non-Developers · 5 lessonsai-for-marketersai-for-data-analystsclaude-codequickfoundational
- Module 5Final examin Claude Code for Non-Developers · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · ai-for-data-analysts · claude-code · quick · foundational
- Module 1Start herein Generative AI at Work · 1 lessonai-for-engineersai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 2Generative AI across the businessin Generative AI at Work · 6 lessonsai-for-engineersai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 3Evaluating and building without codein Generative AI at Work · 6 lessonsai-for-engineersai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 4Platforms, collaboration and your own assistantin Generative AI at Work · 6 lessonsai-for-engineersai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 5Final assessmentin Generative AI at Work · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-engineers · ai-for-marketers · prompt-engineering · ai-evals · mcp-integrations · quick · foundational
- Module 1Welcomein Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 1 lessonai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 2Foundationsin Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 5 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 3AI image creationin Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 4 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 4AI video and avatarsin Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 4 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 5Voice, music and soundin Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 3 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 6Presentations and visual storiesin Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 3 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 7Production, review and provenancein Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 4 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 8Publishing, accessibility and capstonein Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 5 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 9Final assessmentin Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · responsible-ai · workflows · quick · foundational
- Module 1Welcomein Keep Your Brand Voice in AI-Written Copy · 1 lessonai-for-marketersprompt-engineeringworkflowsquickintermediate
- Module 2Voicein Keep Your Brand Voice in AI-Written Copy · 3 lessonsai-for-marketersprompt-engineeringworkflowsquickintermediate
- Module 3Terms and repairin Keep Your Brand Voice in AI-Written Copy · 3 lessonsai-for-marketersprompt-engineeringworkflowsquickintermediate
- Module 4Variantsin Keep Your Brand Voice in AI-Written Copy · 3 lessonsai-for-marketersprompt-engineeringworkflowsquickintermediate
- Module 5Whole batchin Keep Your Brand Voice in AI-Written Copy · 3 lessonsai-for-marketersprompt-engineeringworkflowsquickintermediate
- Module 6Final assessmentin Keep Your Brand Voice in AI-Written Copy · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · prompt-engineering · workflows · quick · intermediate
- Module 1Start herein Master Claude for Marketing · 1 lessonai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 2Workspace and briefin Master Claude for Marketing · 3 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 3Skills and repurposingin Master Claude for Marketing · 3 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 4Visualsin Master Claude for Marketing · 2 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 5Leads and outreachin Master Claude for Marketing · 3 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 6Dashboard and automationin Master Claude for Marketing · 3 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 7AI searchin Master Claude for Marketing · 4 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 8Final examin Master Claude for Marketing · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · prompt-engineering · mcp-integrations · workflows · quick · foundational
- Module 1Welcomein Prompting Claude Fable 5.1 · 1 lessonai-for-marketersai-for-data-analystsprompt-engineeringquickfoundational
- Module 2Write a clear promptin Prompting Claude Fable 5.1 · 4 lessonsai-for-marketersai-for-data-analystsprompt-engineeringquickfoundational
- Module 3Reasoning and formatin Prompting Claude Fable 5.1 · 3 lessonsai-for-marketersai-for-data-analystsprompt-engineeringquickfoundational
- Module 4Improve and trustin Prompting Claude Fable 5.1 · 3 lessonsai-for-marketersai-for-data-analystsprompt-engineeringquickfoundational
- Module 5Your prompt kitin Prompting Claude Fable 5.1 · 3 lessonsai-for-marketersai-for-data-analystsprompt-engineeringquickfoundational
- Module 6Final examin Prompting Claude Fable 5.1 · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · ai-for-data-analysts · prompt-engineering · quick · foundational
- Module 1Welcomein SEO for Google and AI Search · 1 lessonai-for-marketersai-for-founderscontext-ragworkflowsquickfoundational
- Module 2Foundationsin SEO for Google and AI Search · 3 lessonsai-for-marketersai-for-founderscontext-ragworkflowsquickfoundational
- Module 3Pagesin SEO for Google and AI Search · 3 lessonsai-for-marketersai-for-founderscontext-ragworkflowsquickfoundational
- Module 4Technicalin SEO for Google and AI Search · 4 lessonsai-for-marketersai-for-founderscontext-ragworkflowsquickfoundational
- Module 5Authority and AIin SEO for Google and AI Search · 6 lessonsai-for-marketersai-for-founderscontext-ragworkflowsquickfoundational
- Module 6Final examin SEO for Google and AI Search · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · ai-for-founders · context-rag · workflows · quick · foundational
- Module 1Start herein Write Marketing Copy with AI in One Pass · 1 lessonai-for-marketersprompt-engineeringquickintermediate
- Module 2Brief the modelin Write Marketing Copy with AI in One Pass · 4 lessonsai-for-marketersprompt-engineeringquickintermediate
- Module 3Reuse what worksin Write Marketing Copy with AI in One Pass · 3 lessonsai-for-marketersprompt-engineeringquickintermediate
- Module 4Fix, check and shipin Write Marketing Copy with AI in One Pass · 6 lessonsai-for-marketersprompt-engineeringquickintermediate
- Module 5Final examin Write Marketing Copy with AI in One Pass · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · prompt-engineering · quick · intermediate