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AI for Engineers6AI for Product Managers0AI for Leaders12AI for Designers1AI for Marketers3AI for Data & Analysts2AI for Founders0
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Prompt Engineering2Agentic AI1Claude Code0Context & RAG0AI Evals1MCP & Integrations1Responsible AI0Workflows1
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foundationalWatch the first lesson freeAI for Business
AI for Sales Teams: Research, Prepare and Follow Up FasterUse AI to research accounts, prepare calls, write outreach, update the CRM, draft proposals and keep the pipeline honest, with every fact a buyer sees checked.
intermediateWatch the first lesson freeAI for Business
Write Marketing Copy with AI in One PassFor marketers who already use a chat assistant: write a Role, Context, Constraint, Format brief, turn brand adjectives into a behavioural voice block, keep reusable templates, diagnose a miss to one brief part, and run a five minute quality gate before human review.
foundationalWatch the first lesson freeAI for Business
AI for Digital MarketingUse generative AI across the whole digital marketing function: understand your audience from documents and data, produce content for every channel with Claude, Lumen5, Napkin AI and Gamma, run a multi channel campaign, connect your tools to live campaign data, compare AI platforms properly, and s…
Matching modules
82 modules- Module 1Start herein AI Fluency: Quick Wins with AI · 1 lessonai-for-marketersai-for-data-analystsprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 2Set upin AI Fluency: Quick Wins with AI · 3 lessonsai-for-marketersai-for-data-analystsprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 3Writein AI Fluency: Quick Wins with AI · 3 lessonsai-for-marketersai-for-data-analystsprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 4Readin AI Fluency: Quick Wins with AI · 3 lessonsai-for-marketersai-for-data-analystsprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 5Trustin AI Fluency: Quick Wins with AI · 4 lessonsai-for-marketersai-for-data-analystsprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 6Finalin AI Fluency: Quick Wins with AI · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · ai-for-data-analysts · prompt-engineering · responsible-ai · workflows · quick · foundational
- Module 1Start herein AI for Business Teams · 1 lessonai-for-product-managersai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 2AI foundations and promptingin AI for Business Teams · 5 lessonsai-for-product-managersai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 3Microsoft Copilot and GitHub Copilotin AI for Business Teams · 5 lessonsai-for-product-managersai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 4AI across the business, used responsiblyin AI for Business Teams · 8 lessonsai-for-product-managersai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 5Final assessmentin AI for Business Teams · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-product-managers · ai-for-leaders · ai-for-marketers · prompt-engineering · responsible-ai · workflows · quick · foundational
- Module 1Start herein AI for Digital Marketing · 1 lessonai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 2The AI marketing stackin AI for Digital Marketing · 5 lessonsai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 3Producing content across channelsin AI for Digital Marketing · 6 lessonsai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 4Campaigns, measurement and governancein AI for Digital Marketing · 8 lessonsai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 5Final assessmentin AI for Digital Marketing · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · prompt-engineering · ai-evals · mcp-integrations · quick · foundational
- Module 1Start herein AI for Real Estate · 1 lessonai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 2Foundations and daily productivityin AI for Real Estate · 5 lessonsai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 3Automation, knowledge and contentin AI for Real Estate · 5 lessonsai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 4Responsible adoption and your workflowin AI for Real Estate · 6 lessonsai-for-leadersai-for-marketersprompt-engineeringresponsible-aiworkflowsquickfoundational
- Module 5Final assessmentin AI for Real Estate · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-leaders · ai-for-marketers · prompt-engineering · responsible-ai · workflows · quick · foundational
- Module 1Welcomein AI for Sales Teams: Research, Prepare and Follow Up Faster · 1 lessonai-for-marketersworkflowsquickfoundational
- Module 2Where AI fits in sellingin AI for Sales Teams: Research, Prepare and Follow Up Faster · 3 lessonsai-for-marketersworkflowsquickfoundational
- Module 3Prepare and reach outin AI for Sales Teams: Research, Prepare and Follow Up Faster · 3 lessonsai-for-marketersworkflowsquickfoundational
- Module 4After the callin AI for Sales Teams: Research, Prepare and Follow Up Faster · 3 lessonsai-for-marketersworkflowsquickfoundational
- Module 5Agents, pipeline and the labin AI for Sales Teams: Research, Prepare and Follow Up Faster · 5 lessonsai-for-marketersagentic-aiworkflowsquickfoundational
- Module 6Final examin AI for Sales Teams: Research, Prepare and Follow Up Faster · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · agentic-ai · workflows · quick · foundational
- Module 1Start herein Automate One Workflow Today · 1 lessonai-for-marketersai-for-foundersprompt-engineeringworkflowsquickfoundational
- Module 2Choose and buildin Automate One Workflow Today · 3 lessonsai-for-marketersai-for-foundersprompt-engineeringworkflowsquickfoundational
- Module 3Add the AIin Automate One Workflow Today · 3 lessonsai-for-marketersai-for-foundersprompt-engineeringworkflowsquickfoundational
- Module 4Hand off and go livein Automate One Workflow Today · 3 lessonsai-for-marketersai-for-foundersprompt-engineeringworkflowsquickfoundational
- Module 5Finalin Automate One Workflow Today · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · ai-for-founders · prompt-engineering · workflows · quick · foundational
- Module 1Welcomein Claude Code for Non-Developers · 1 lessonai-for-marketersai-for-data-analystsclaude-codequickfoundational
- Module 2Start safelyin Claude Code for Non-Developers · 3 lessonsai-for-marketersai-for-data-analystsclaude-codequickfoundational
- Module 3Understand a scriptin Claude Code for Non-Developers · 3 lessonsai-for-marketersai-for-data-analystsclaude-codequickfoundational
- Module 4Stay in controlin Claude Code for Non-Developers · 5 lessonsai-for-marketersai-for-data-analystsclaude-codequickfoundational
- Module 5Final examin Claude Code for Non-Developers · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · ai-for-data-analysts · claude-code · quick · foundational
- Module 1Start herein Generative AI at Work · 1 lessonai-for-engineersai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 2Generative AI across the businessin Generative AI at Work · 6 lessonsai-for-engineersai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 3Evaluating and building without codein Generative AI at Work · 6 lessonsai-for-engineersai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 4Platforms, collaboration and your own assistantin Generative AI at Work · 6 lessonsai-for-engineersai-for-marketersprompt-engineeringai-evalsmcp-integrationsquickfoundational
- Module 5Final assessmentin Generative AI at Work · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-engineers · ai-for-marketers · prompt-engineering · ai-evals · mcp-integrations · quick · foundational
- Module 1Welcomein Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 1 lessonai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 2Foundationsin Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 5 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 3AI image creationin Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 4 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 4AI video and avatarsin Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 4 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 5Voice, music and soundin Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 3 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 6Presentations and visual storiesin Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 3 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 7Production, review and provenancein Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 4 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 8Publishing, accessibility and capstonein Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 5 lessonsai-for-marketersresponsible-aiworkflowsquickfoundational
- Module 9Final assessmentin Generative AI for Multimedia Creation: Images, Video and Sound You Can Publish · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · responsible-ai · workflows · quick · foundational
- Module 1Welcomein Keep Your Brand Voice in AI-Written Copy · 1 lessonai-for-marketersprompt-engineeringworkflowsquickintermediate
- Module 2Voicein Keep Your Brand Voice in AI-Written Copy · 3 lessonsai-for-marketersprompt-engineeringworkflowsquickintermediate
- Module 3Terms and repairin Keep Your Brand Voice in AI-Written Copy · 3 lessonsai-for-marketersprompt-engineeringworkflowsquickintermediate
- Module 4Variantsin Keep Your Brand Voice in AI-Written Copy · 3 lessonsai-for-marketersprompt-engineeringworkflowsquickintermediate
- Module 5Whole batchin Keep Your Brand Voice in AI-Written Copy · 3 lessonsai-for-marketersprompt-engineeringworkflowsquickintermediate
- Module 6Final assessmentin Keep Your Brand Voice in AI-Written Copy · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · prompt-engineering · workflows · quick · intermediate
- Module 1Start herein Master Claude for Marketing · 1 lessonai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 2Workspace and briefin Master Claude for Marketing · 3 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 3Skills and repurposingin Master Claude for Marketing · 3 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 4Visualsin Master Claude for Marketing · 2 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 5Leads and outreachin Master Claude for Marketing · 3 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 6Dashboard and automationin Master Claude for Marketing · 3 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 7AI searchin Master Claude for Marketing · 4 lessonsai-for-marketersprompt-engineeringmcp-integrationsworkflowsquickfoundational
- Module 8Final examin Master Claude for Marketing · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · prompt-engineering · mcp-integrations · workflows · quick · foundational
- Module 1Welcomein Prompting Claude Fable 5.1 · 1 lessonai-for-marketersai-for-data-analystsprompt-engineeringquickfoundational
- Module 2Write a clear promptin Prompting Claude Fable 5.1 · 4 lessonsai-for-marketersai-for-data-analystsprompt-engineeringquickfoundational
- Module 3Reasoning and formatin Prompting Claude Fable 5.1 · 3 lessonsai-for-marketersai-for-data-analystsprompt-engineeringquickfoundational
- Module 4Improve and trustin Prompting Claude Fable 5.1 · 3 lessonsai-for-marketersai-for-data-analystsprompt-engineeringquickfoundational
- Module 5Your prompt kitin Prompting Claude Fable 5.1 · 3 lessonsai-for-marketersai-for-data-analystsprompt-engineeringquickfoundational
- Module 6Final examin Prompting Claude Fable 5.1 · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · ai-for-data-analysts · prompt-engineering · quick · foundational
- Module 1Welcomein SEO for Google and AI Search · 1 lessonai-for-marketersai-for-founderscontext-ragworkflowsquickfoundational
- Module 2Foundationsin SEO for Google and AI Search · 3 lessonsai-for-marketersai-for-founderscontext-ragworkflowsquickfoundational
- Module 3Pagesin SEO for Google and AI Search · 3 lessonsai-for-marketersai-for-founderscontext-ragworkflowsquickfoundational
- Module 4Technicalin SEO for Google and AI Search · 4 lessonsai-for-marketersai-for-founderscontext-ragworkflowsquickfoundational
- Module 5Authority and AIin SEO for Google and AI Search · 6 lessonsai-for-marketersai-for-founderscontext-ragworkflowsquickfoundational
- Module 6Final examin SEO for Google and AI Search · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · ai-for-founders · context-rag · workflows · quick · foundational
- Module 1Start herein Write Marketing Copy with AI in One Pass · 1 lessonai-for-marketersprompt-engineeringquickintermediate
- Module 2Brief the modelin Write Marketing Copy with AI in One Pass · 4 lessonsai-for-marketersprompt-engineeringquickintermediate
- Module 3Reuse what worksin Write Marketing Copy with AI in One Pass · 3 lessonsai-for-marketersprompt-engineeringquickintermediate
- Module 4Fix, check and shipin Write Marketing Copy with AI in One Pass · 6 lessonsai-for-marketersprompt-engineeringquickintermediate
- Module 5Final examin Write Marketing Copy with AI in One Pass · 1 lessonAssessment or resources — shown for this course's subjects: ai-for-marketers · prompt-engineering · quick · intermediate